• 15 September 2026Running the business

  What a retainer actually costs you

  A retainer looks like predictable revenue until you count the hours nobody logged. Here is the arithmetic, and the three places it usually goes wrong.

  6 min read

• 12 September 2026How we build

  Why every plan includes everything

  Most B2B software holds features back to make the expensive tier look better. We priced on usage instead. Here is why, and the part that costs us money.

  5 min read

• 8 September 2026Running the business

  The five tools, and the gaps between them

  A CRM, a project tool, a timesheet, an invoicing app and a shared drive. Each one is fine. The cost is not the five subscriptions - it is the four seams.

  7 min read